Tweet Like a Bird

Lately I’ve been reading about using social networks such as Facebook, Linkedin, Pinterest, and Twitter to market my jewelry business. I’m reading articles, blogs, guides, and I’ve joined social networking teams on Etsy. I’m trying to learn everything I can to improve my bottom line and to increase my sales. Social networking is suggested as a way to do that.

Most recently my focus has been Twitter.

How to Tweet

I like to tweet. It’s quick and you don’t have to write a lot. In fact, Twitter limits the length of a tweet. For any Twitter newbies reading this, you have only 140 characters. That includes every letter, space, dash, period, parenthesis, and so on. And, if you are going to include a link to your shop, you need to have 22 characters left over for the URL, no matter how long or short it is.

What Should I Tweet?

Deciding what to tweet shouldn’t be difficult. Of course I’ll tweet about my product. But if every tweet I post is a link to my shop, I won’t keep many followers. And if I post lots of tweets everyday with links to my products, I am spamming. No one likes a spammer.

So, I’m tweeting links to my products sparingly. One in every three or four tweets posted is a good guide.

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What about those other two or three tweets? Think: information, interesting facts, links, and responses to those who follow you.

Respond to Followers

When someone new follows me, I send them a message. It’s easy enough to visit their Twitter page and write a message there. Sometimes I will send a message to multiple followers at the same time.  I use the @ sign before each user name to let everyone know that the tweet is especially for them. I also sometimes thank followers for retweeting my posts. And I always reply when a follower makes a comment on my post.

Information, Interesting Facts, and Links

I choose the information based on my business and my focus. I post about making jewelry, jewelry materials, gemstone meanings and healing properties, yoga, and meditation. Other topics I write about are building a handcrafting business, care and handling of jewelry, how to buy jewelry, and anything else I can think of that relates to my shop and the items I create to sell.

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Personally Speaking

Sometimes I get a bit personal, but not too personal. Maybe a tweet about a place I visited (with a photo of course) or a great recipe I found. I post links to my blog posts. I might also link to information provided by my sons. For example, as soon as I get it, I’ll be posting the link to my son’s presentation at a recent TedX talk.

Targeted Tweeting

When you are a Twitter newbie, you don’t have any followers. You post to an audience of zero. Well, maybe three or four if you coerced your spouse and children to follow you. But don’t ask them what they think of your tweets. They are not your target audience.

You can begin building your followers by emailing everyone you know announcing your new endeavor. Include every customer on your mailing list. Include your friends and other family members. Ask them to follow you. Some won’t but some will. Don’t badger them. Just ask once. Some of these new followers will retweet your posts and their followers might like what you offer.

Use keywords and hastags (for example: #MothersDay) to draw attention of users who are searching Twitter for information on a topic. Some of them will choose to follow you, or at least click on your link.


Include a link to Twitter from your website or Etsy shop. Add Twitter to your business cards:

Still Learning

I’m learning more about Twitter everyday. Maybe you have a tip for me. Please add it in the comments.

As I see it, Twitter is one of the many ways I can get my business name out there… and maybe increase my sales.

Here’s hoping.

Follow me on Twitter @jularee.






Tweeting Frenzy

Earlier this week I joined the Etsy Meet N Tweet team. It has been interesting, to say the least.

First I followed all members of the team on Twitter, as required. Then the members started following me back. As I am grateful for new Twitter followers, I have been thanking them… one at a time… all 278 of them. (I just looked and the number of members is up to 314)

Before joining Etsy Meet N Tweet, I had acquired 328 Twitter followers over the course of about 18 months. I did it all on my own. I guess the people followed me because they liked my tweets. I think that’s a good thing.

Now, in a matter of a few days, I am up to 488 followers and it’s growing by the hour. Obviously not all of the team members have followed me, yet, but if they all do, I will have more than doubled my followers within a couple of weeks.

The purpose of this team is to increase everyone’s presence on Twitter by tweeting, retweeting, and favoriting each other’s tweets. This is supposed to give your business more exposure and more importantly, sales. It’s a major undertaking. There are a couple of apps that make it more automatic, but if you want to have some control over what is tweeted, it’s a fairly time consuming task.

All team members are supposed to be following the tweeting rule of thirds, with only one third as links to the products in our Etsy stores. One third should be informational links and one third responses and questions for your followers.

The links to products are easy as long as you aren’t spamming with a gazillion of them. The retweeting is done automatically with an app – I set limits on the number of tweets it can post in my name.

I’ve been posting information and informational links for at least six months. I think that’s why people have been following me. I respond to people who retweet and follow but I haven’t yet found the types of questions that followers will feel compelled to answer. I’m working on it.

Meanwhile, I’m tweeting a bit more that I have in the past.  I hope that the informational links I’m providing are interesting to my followers. Especially the people who chose to follow me before I joined this team and increased the number of my tweets. I hope they stick around.

As I work on writing compelling questions, please follow my progress on Twitter. 

What do you think about this type of increase in followers? Do you consider it worthwhile or just an artificial jump in numbers that won’t do a thing for my business or my Etsy shop?



Sunday Dinner: Wine with Dinner


I really love a nice glass of red wine with dinner.

Or with chocolate.

Or popcorn.

Or a good movie.

Or… you get the picture.

This morning I found these gorgeous handmade wine glasses on Etsy.

wine glasses

Pottery by Daina

As I tried to rationalize the expense of adding them to our more-than-enough-for-a-large-party collection of wine glasses, I started to reminisce about the history of my personal taste in wines.


My very first taste of wine was a Manischewitz wine that my father would buy for Easter or other holiday dinners. I was a young teenager. Yuck! Blah! Phooey! It tasted like vinegar to me. I disliked it so much that I swore off wine for my lifetime. I had the mistaken impression that all wines tasted pretty much the same.

Manischewitz wine

My dad’s choice of wine in the 1960s.


Come to find out, several years later when I was in college, that all wines weren’t created equal. This new revelation came when someone offered me a glass of Yago Santgria. Yum!

Yago Sant'gria

Fruity Yago Santgria.


Over time my taste in wine changed. I moved into white wines. At a bar or at dinner I would order chablis or a white wine spritzer. They were sweet, fruity, and tasty.

Then I met my husband.

He brought a bottle of a Bolla Valpolicella, a dry red wine, to our first date. In a wonderfully romantic BYOB Italian restaurant he poured it into both of our glasses. We clinked. I took a tentative sip.

OMG. It was awful. I could feel my mouth puckering. Remember, I liked sweet white wines at the time. I didn’t know it was a good wine. I only knew that it was not white and it was NOT sweet.

But I drank it. Even though I didn’t like it, I drank it and said it was good. What else was I going to do? I liked him and didn’t want to hurt his feelings.

Bolla red wine

Bolla Valpolicella

Then, first time I cooked dinner for him at my apartment, I took a bottle of Riunite Bianco out of the refrigerator.

My cover was blown.

Riunite Bianco

Riunite Bianco

1990 – 2014

I have learned a lot about wines since then. I gradually moved into red wines. When I finally started liking Merlot, my husband knew he had converted me.

My current favorite wines are Australian shiraz (aka syrah), but I also like cabernet sauvignon, and pinot noir. I’m a fan of Lindemans, Hardy’s, Jacob’s Creek, and Rosemount. My favorite American cabernet is Oak Grove from California.

My favorite wines

My 2014 Favorites

My dad’s taste in wine has also changed. When he and my mom come for dinner, he and I enjoy a bottle of cabernet.


Some of the best wines I’ve had are reasonably priced at under $15. Although nothing beats an expensive bottle of wine. My older son bought me a bottle of Blue Eyed Boy Shiraz for Mother’s Day a few years ago. It wasn’t outlandishly priced, but I think it’s in the $50-60 range. All things being relative, that’s expensive for me.

My husband and I enjoyed it immensely during our most recent anniversary dinner date.

Blue Eyed Boy Shiraz

Blue Eyed Boy Shiraz


I know there are many other wonderful wines out there. What is your favorite? Any suggestions for a wine I should try?

And about those wine glasses… should I buy them?




Behind the Scenes: In Jularee’s Studio

Minimalist designs are usually small with clean lines. An example is this lime green peridot bar necklace that I made today.

It’s not complicated to make but if you don’t have much experience with the wrapping it will take a bit of practice to get the wraps just right.


Here it is from start to finish.

Chips on wire

Peridot chips on the wire bar


Chain added to the bar

Chain added to the bar


clasp and ending

Lobster clasp and finale.


Peridot chip bar necklace

Completed peridot gemstone necklace.


A minimalist style with a pop of a summery lime green, this necklace will look great with a summer tee or sundress.

Peridot soothes the emotions, activates the Heart Chakra, and projects joyful energy. It is the birthstone for August and Leo.


Do you think this would make a nice Mother’s Day gift?

What changes would you make?

Available at Jularee Handcrafted Jewelry on Etsy.

Free shipping on $100 or more until May 1, 2014.

Coupon code FORMOM.