Lately I’ve been reading about using social networks such as Facebook, Linkedin, Pinterest, and Twitter to market my jewelry business. I’m reading articles, blogs, guides, and I’ve joined social networking teams on Etsy. I’m trying to learn everything I can to improve my bottom line and to increase my sales. Social networking is suggested as a way to do that.
Most recently my focus has been Twitter.
How to Tweet
I like to tweet. It’s quick and you don’t have to write a lot. In fact, Twitter limits the length of a tweet. For any Twitter newbies reading this, you have only 140 characters. That includes every letter, space, dash, period, parenthesis, and so on. And, if you are going to include a link to your shop, you need to have 22 characters left over for the URL, no matter how long or short it is.
What Should I Tweet?
Deciding what to tweet shouldn’t be difficult. Of course I’ll tweet about my product. But if every tweet I post is a link to my shop, I won’t keep many followers. And if I post lots of tweets everyday with links to my products, I am spamming. No one likes a spammer.
So, I’m tweeting links to my products sparingly. One in every three or four tweets posted is a good guide.
What about those other two or three tweets? Think: information, interesting facts, links, and responses to those who follow you.
Respond to Followers
When someone new follows me, I send them a message. It’s easy enough to visit their Twitter page and write a message there. Sometimes I will send a message to multiple followers at the same time. I use the @ sign before each user name to let everyone know that the tweet is especially for them. I also sometimes thank followers for retweeting my posts. And I always reply when a follower makes a comment on my post.
Information, Interesting Facts, and Links
I choose the information based on my business and my focus. I post about making jewelry, jewelry materials, gemstone meanings and healing properties, yoga, and meditation. Other topics I write about are building a handcrafting business, care and handling of jewelry, how to buy jewelry, and anything else I can think of that relates to my shop and the items I create to sell.
Sometimes I get a bit personal, but not too personal. Maybe a tweet about a place I visited (with a photo of course) or a great recipe I found. I post links to my blog posts. I might also link to information provided by my sons. For example, as soon as I get it, I’ll be posting the link to my son’s presentation at a recent TedX talk.
When you are a Twitter newbie, you don’t have any followers. You post to an audience of zero. Well, maybe three or four if you coerced your spouse and children to follow you. But don’t ask them what they think of your tweets. They are not your target audience.
You can begin building your followers by emailing everyone you know announcing your new endeavor. Include every customer on your mailing list. Include your friends and other family members. Ask them to follow you. Some won’t but some will. Don’t badger them. Just ask once. Some of these new followers will retweet your posts and their followers might like what you offer.
Use keywords and hastags (for example: #MothersDay) to draw attention of users who are searching Twitter for information on a topic. Some of them will choose to follow you, or at least click on your link.
Include a link to Twitter from your website or Etsy shop. Add Twitter to your business cards: Twitter.com/jularee.
I’m learning more about Twitter everyday. Maybe you have a tip for me. Please add it in the comments.
As I see it, Twitter is one of the many ways I can get my business name out there… and maybe increase my sales.
Follow me on Twitter @jularee.