Tweet Like a Bird

Lately I’ve been reading about using social networks such as Facebook, Linkedin, Pinterest, and Twitter to market my jewelry business. I’m reading articles, blogs, guides, and I’ve joined social networking teams on Etsy. I’m trying to learn everything I can to improve my bottom line and to increase my sales. Social networking is suggested as a way to do that.

Most recently my focus has been Twitter.

How to Tweet

I like to tweet. It’s quick and you don’t have to write a lot. In fact, Twitter limits the length of a tweet. For any Twitter newbies reading this, you have only 140 characters. That includes every letter, space, dash, period, parenthesis, and so on. And, if you are going to include a link to your shop, you need to have 22 characters left over for the URL, no matter how long or short it is.

What Should I Tweet?

Deciding what to tweet shouldn’t be difficult. Of course I’ll tweet about my product. But if every tweet I post is a link to my shop, I won’t keep many followers. And if I post lots of tweets everyday with links to my products, I am spamming. No one likes a spammer.

So, I’m tweeting links to my products sparingly. One in every three or four tweets posted is a good guide.

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What about those other two or three tweets? Think: information, interesting facts, links, and responses to those who follow you.

Respond to Followers

When someone new follows me, I send them a message. It’s easy enough to visit their Twitter page and write a message there. Sometimes I will send a message to multiple followers at the same time.  I use the @ sign before each user name to let everyone know that the tweet is especially for them. I also sometimes thank followers for retweeting my posts. And I always reply when a follower makes a comment on my post.

Information, Interesting Facts, and Links

I choose the information based on my business and my focus. I post about making jewelry, jewelry materials, gemstone meanings and healing properties, yoga, and meditation. Other topics I write about are building a handcrafting business, care and handling of jewelry, how to buy jewelry, and anything else I can think of that relates to my shop and the items I create to sell.

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Personally Speaking

Sometimes I get a bit personal, but not too personal. Maybe a tweet about a place I visited (with a photo of course) or a great recipe I found. I post links to my blog posts. I might also link to information provided by my sons. For example, as soon as I get it, I’ll be posting the link to my son’s presentation at a recent TedX talk.

Targeted Tweeting

When you are a Twitter newbie, you don’t have any followers. You post to an audience of zero. Well, maybe three or four if you coerced your spouse and children to follow you. But don’t ask them what they think of your tweets. They are not your target audience.

You can begin building your followers by emailing everyone you know announcing your new endeavor. Include every customer on your mailing list. Include your friends and other family members. Ask them to follow you. Some won’t but some will. Don’t badger them. Just ask once. Some of these new followers will retweet your posts and their followers might like what you offer.

Use keywords and hastags (for example: #MothersDay) to draw attention of users who are searching Twitter for information on a topic. Some of them will choose to follow you, or at least click on your link.

Also

Include a link to Twitter from your website or Etsy shop. Add Twitter to your business cards: Twitter.com/jularee.

Still Learning

I’m learning more about Twitter everyday. Maybe you have a tip for me. Please add it in the comments.

As I see it, Twitter is one of the many ways I can get my business name out there… and maybe increase my sales.

Here’s hoping.

Follow me on Twitter @jularee.

 

 

 

 

Is She a Customer or a Character?

Building a business is hard work, even a small business like Jularee Handcrafted Jewelry.

Small home businesses like mine are often not as successful as we, the business owners, would like them to be. Many of us begin with high hopes and a product that we and our friends all love. Friends and family give encouragement, “You should sell your stuff. It’s gorgeous!”

But once you’re out there trying to sell your stuff, you need more than friends and family.

You need strangers.

Lots of them.

Living, breathing people who like your products enough to fork over hard cash to acquire one of your items. They are frequently referred to as “customers” or “clients”.

My goal is to take Jularee to a level where she can pay for herself and have a little money left over for me. I’m reading and researching and asking other small business owners for tips and suggestions. I bought several books and borrowed from the library. I’ve signed up for so many newsletters, videos, and blogs on how to run a handcrafted jewelry business that if  I read them all I would never have time to actually make jewelry.

There is one piece of advice that appears in almost every article and book that I’ve read. They all tell you to find out who your customer is. The trouble is, I don’t know who my customer is and until I find out, my business is apparently doomed to fail.

So, how will I find out who my “ideal customer” is? What exactly should I do?

If I describe her demographics, then what?

I recently read a suggestion that I could relate to… I was told to write a story for her. “Aha.”

That was my “Aha” moment. I’m also a writer. For real. I write stories. I can write a story for my ideal customer. Maybe I can even turn it into my first novel.

And when it’s finished, I can begin designing jewelry especially for my main character… I mean… my ideal customer. Hopefully there are lots of women out there who are just like her who will love my stuff. Otherwise, I could be out of business.

For guidance read, read, and read.

https://www.etsy.com/blog/en/2013/how-to-find-your-target-market/

https://www.openforum.com/articles/8-creative-ways-to-profile-ideal-customers/

Writing Wednesday: Different Types of Writing

I feel as though I haven’t been writing much lately. Last week I wrote a poem. That’s the extent of my writing for the week.

Or is it?

This is my fourth blog post since last Wednesday. I wrote about Chakras, my jewelry, and grilling vegetables. That’s writing.

I wrote a few personal journal entries.

I wrote at least four To-do Lists. (None of which were completed)

I re-wrote and updated my shop introduction and descriptions for several of my jewelry items.

I wrote a list of at least 25 tweets about chakras, gemstones, and my jewelry to post this week.

I wrote emails and facebook posts and texts.

Those things are writing, too. Aren’t they?

And last night I worked on a rough draft of a USP (Unique Selling Proposition) and a new mission statement for my jewelry business. I never wrote a USP when I started making jewelry. In fact, I didn’t even know what a USP was until yesterday. It’s supposed to make a difference between the survival and failure of a business. Hmmm. Is that what’s missing?

So, I’m writing one of those.

In summary, I’m always writing. Often I’m writing creatively. But I’m not currently working on a novel. I’m not writing a short story, magazine article, or a children’s book. That’s the kind of writing that I call “real writing”. I really want to do more real writing.

I’ll put that on today’s To-do List.